Advanced Google Analytics main features easy switch between Classic Analytics and Universal Analytics display reamrketing, demographics and interests reports in your Google Analytics account. custom dimensions (Universal Analytics) tracking or custom variables (Classic Analytics) tracking downloads and outbound links tracking using Google Analytics events allows you to anonymize IPs, using Google Analytics anonymization feature allows you to disable Google Analytics tracking for Administrators, on frontend Advanced Google Analytics - Custom Dimensions Using custom variables (Classic Google Analytics) or custom dimensions (Universal Google Analytics) Advanced Google Analytics is able to: track user by its type: registered or guest track visits per author (a quick way to see popular editors) track visits per categories (a quick way to determine most popular categories) track visits per publication year (identify performance over time) Advanced Google Analytics - Events Advanced Google Analytics supports event tracking; you can use it to generate analytics data about downloads and external links. This is a great feature that will enable you to track your affiliate performance and to generate your own affiliate statistics in your Google Analytics account. It usually takes some time for the custom dimensions (universal analytics) or custom variables (classic analytics) reports to be generated. Classic Analytics users can access those reports from Audience -> Custom -> Custom Variables, in their Google Analytics account. Universal Analytics users can access those reports from Customization (using a custom analytics report), in their Google Analytics account. Event Tracking is part of real-time feature, you should be able to see events right away, in your Google Analytics account on Real-Time -> Events dashboard. To display Google Analytics reports in your website backend (Administration Panel), you should also install: Google Analytics Dashboard - http://extensions.joomla.org/extensions/site-management/analytics/site-analytics-google-based/22166